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John hears your ad on the radio. He’s interested. He wants to contact you, but he’s driving and can’t write down your number. By the time he gets back to the office, he’s lost interest in looking you up. John’s a busy man.
Mary sees your magazine ad. Your offer sounds great. But it’s 11pm and she knows that even if she phones your company, no-one will answer. By the next morning, she’s forgotten. Mary’s got other things on her mind.
You’re missing 50% of your hot leads
John and Mary represent the 50% of people who fail to respond to your advertising, despite the fact that they’re interested. They’re the 50% of hot leads you lose, simply because it’s not as easy as it could be for them to respond.
But what if consumers could respond to your message (cheaply and easily) the instant it grabs their attention; in the moment; when they’re most responsive? What if your target market said this: ‘I want to know more. Call me back…’?
Our philosophy? LUCY. Let Us Call You.
(We have a fun cartoon featuring the typical consumer that we call LUCY. It really illustrates how our system works, so if you’d like to watch it [in less than 60 seconds], please click here.)
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