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The Report File Database benefit is a biggie because FLOODGATE stores each KeyWord activation, recording the consumer’s cellphone number and the date and time of the activation, in a password-protected database for your exclusive use. For you, this translates into a private message centre able to capture consumers’ interest 24/7.
You can also use this database to inform interested parties about special offers, sales, new product launches, etc. After all, they approached you. There’s no spamming whatsoever*. Secondly, the database can function as a management tool, to check up on the quality of the follow-up phone call or the satisfaction level of the customer.
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* SMS has been getting a bad name for a while, due to ‘bulk SMSing’ and the abuse of ‘push messaging’ via SMS and e-mail. Understandably, this is annoying consumers and alienating them from brands. And this is why shortcode SMS makes so much sense: because consumers are demanding that information be delivered to them only when and if they request it.
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