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Monitor Your marketing
Media agencies are known for their ‘spray-and-pray approach’; the philosophy that ‘50% of advertising works; we’re just not sure which 50%.’ But FLOODGATE’s online reporting helps you to determine which media are generating the best returns for your adspend: radio, TV, print, web, billboard, roadside, branded vehicles, in-store promos or even packaging.
Here’s how:
The best way to see if your ads are working is to measure consumers’ responses to them, right? KeyWord activations are the perfect measure.
Let’s say you have two ads, a red one and a blue one, and you want to know which one consumers prefer. Simply place them in different editions of the same magazine and monitor the dates of the activations in your KeyWord Report File to see how consumers respond.
Or, to make the test really relevant, place the ads in the same edition of a magazine with one KeyWord on the red and one on the blue. By the same process of monitoring the KeyWord activations in the Report File, you’ll easily see which ad is more effective.
Building on this principle, you can also monitor different media. Are your flyers generating more responses than your magazine ads? Which publication provides the most leads? Are radio or TV slots working for you, or are billboards more effective? This is how to spend money…
We will show you which forms of media aren’t bringing home the bacon for your brand.
Click to read the exclusive article Floodgate wrote for www.bizcommunity.com, on this very topic.
