sms | lead generation | measuring marketing | USSD | MMS | bulk SMS |impulsive response | call centre | mobi site | CRM | databases | international | location based
34007 is the 24/7 communication channel that makes it easy and cost-effective for you to optimise your marketing mix. Here’s how: Your company is Bob’s Beds. Lucy’s watching your TV ad. At the end, there’s a banner: ‘ Interested? SMS BEDS to 34007 and let us call you.’
It’s a unique KeyWord and a catchy 5-digit number – not a long story with an area code. Lucy’s cell phone is probably just a stretch away, but even if it isn’t she’ll remember what to do. And she feels important because, if her business is important to your business, you’ll call her back.
It’s important to understand that 34007 works on the opposite basis to spam: instead, we’re using the convenience of SMS to empower the consumer to contact you when it suits them.
THE RESEARCH
Of the consumers you’re trying to talk to:
1 in 2 forget your contact info;
1 in 4 look for it, but they give up when they can’t find it (or find your competition!); and
1 in 5 remember some of it, but leave out the critical detail required to actually reach you.
In short, at least 50% of people fail to respond to your marketing, despite being interested in it.
A survey conducted by 2Ergo in the UK has revealed the notion of the ‘impulsive response’: consumers must be able to respond to an advertisement the instant it captures their attention. The survey also shows that consumers like using text messages to initiate contact with a brand.
And there’s more. As it turns out, the #1 reason consumers give for not responding to a particular ad – whether in a magazine, on TV, the radio, a billboard or elsewhere – is that they forget the contact details. And that’s where 34007 comes in: easy, quick, immediate, anytime.
THE MATHS
38.2 million South Africans have mobile phones.
They send four times more SMSs than the world average.
But 1 in 2 people forget your contact info.
Luckily, it’s easy to recall a 1-word KeyWord and 5-digit number.
And people are twice as likely to SMS as to phone.
Bottom line? More inbound enquiries = more serious, qualified leads = more sales.
