sms | lead generation | measuring marketing | USSD | MMS | bulk SMS |impulsive response | call centre | mobi site | CRM | databases | international | location based
Products
FLOODGATE is proud to have exclusive access to a wide range of shortcodes for our SMS solutions, applicable in both local and global contexts. The first, and most recognisable, of these is 34007.
About the number 34007
Here at FLOODGATE, we call our flagship system Three Four Double Oh Seven. That’s the only number our clients need to feature in their ads – and the only number consumers need to remember. And here’s how 34007 works in practice:
Choose a unique KeyWord for your product, service or promo.
Add the 34007 call-to-action SMS detail to your advertising.
Lucy, the interested consumer, texts your KeyWord to 34007.
34007 replies to Lucy via SMS with your personalised message:
‘Thank you for your interest in Bob’s Beds. Please expect a return call shortly.’
34007 also e-mails the consumer’s number to you, for follow-up.
You call Lucy back:
‘Hi there. This is Busi calling, from Bob’s Beds. What can we do for you?
For example, we had a school that reduced their incoming switchboard calls by 65%, by telling parents to SMS the school keyword to 34007. If the automatic reply message, which the school operator changed daily, didn’t answer their question, they could phone the switchboard.
Call-to-Action (CtA)
Welcome to the 34007 artwork, which we call the 34007 CtA. Designed to be bold and easily recognisable, it helps your leads to understand what to do and then, to respond impulsively.
The 34007 CtA is available in colour or in black-and-white, to suit the colour of your advertising or marketing material, and in a long or short layout, to suit the layout of your material. Pre-loaded with your unique KeyWord, it is available for free download, as often as you like.
Your 34007 mobi-site
Wait – there’s more. Every 34007 KeyWord is allocated a 34007.com webpage (34007.com/InsertYourKeyWordHere). This feature gives you the chance to provide your customer with additional info about your business, product or service, via a text-only web page that consumers can quickly and easily access on their cellphones.
You can load any info you like: a company profile, services, specials, promos, directions or even a menu! And a popular way to use this free service is to include the link in your reply SMS, so your hot lead can read up on you before you call them back.
34007: A case study
Arnold Chatz Cars in Johannesburg did an advertising drive recently to attract new car buyers into their dealership. We do a lot of work with car dealerships so we know that anyone generating more than 100 responses a month is doing pretty well. But, in that calendar month, Arnold Chatz received 871 responses! Yes, 871 prospects responded to 34007 with the KeyWord XXXX
Here’s the proof:
Dear Kevin,
Just a short note to report on the remarkable success of our 34007 campaign... We received an overwhelming response from very few ads and we can recall at least 15 additional deals by inviting interested buyers to SMS ARNOLD to 34007 in each ad… We will be continuing with this strategy...
