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Nice and easy; send a SMS and get a SMS reply.
Let’s get leads!
The SMS contact detail that makes it ‘Easy Anytime’ for consumers to respond impulsively to advertising. By adding the
SMS Call to Action to your contact details, wherever they are used, makes it easy for a consumer to respond impulsively to
your advertising.
Here's how;
- Consumer sends off the Keyword SMS
- She receives an acknowledgment reply immediately
- The business receives an e-mail notification of the activation with the consumers mobile number
- Business calls the enquirer
Info Pull
Sometimes people just want information; directions, scores, an inspirational message. All of these options can be delivered
by SMSing a Keyword to a SMS short code number.
WAP links and Mobi-pages
Every Keyword is allocated a Mobi-page (URL) on the Floodgate website for additional information to send to a client. This
could be a price list, company info, terms and conditions for a competition or a take away menu. The Mobi-page’s URL is
included in the reply SMS which opens the ‘phone’s browser and locates the Mobi-page.
Consumers can be enticed into a store with a voucher or coupon.
The consumer SMSes a Keyword and instead of receiving an acknowledgement SMS they receive a SMS ‘coupon’
redeemable in-store. Their details of the activation and the issuing of the voucher will be captured in the Floodgate Report
File.
Competitions and Promotions
SMS is perfect for running competitions.
- Capture impulsive entries; forget the snail mail and the fax.
- Entrant receives immediate acknowledgement of their entry by reply SMS
- The reply SMS gives pertinent legal info on the date of the draw and the number of prizes
- The Mobi-link is loaded with the Terms and Conditions and the URL is included in the reply SMS for easy access
(and legal compliance)
- The system will automatically implement the cut-off date and time. Late entries will be so informed.
- The Report File database contains a complete record of all the entries and can be used by the auditors to run a random
number generator to select the winners.
- The database can be used to bulk SMS all entries informing them of the winners / results.
Loyalty Rewards
Forget points. By Smsing a Keyword, a consumer could be rewarded with an activation code for a R5.00 airtime voucher.
Now that’s a meaningful reward and immediate gratification!
Floodgate Report File
By capturing every Keyword activation, the Floodgate system automatically builds a database for each Keyword on our
website. Clients have 24/7 password protected access to the website to view or download their ‘Report File’. This is useful
to use as a database to send out bulk SMS notifications to your clients about new products or special offers. The report file
is also an important tool for monitoring your media performance and calculating your Marketing R.O.I.
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